Project Info
Client
One of the largest fast-moving consumer goods (FMCGs) distributor in Jordan
Service
A mobile app for Windows-based Microsoft Surface PRO tablets
Technologies
Windows Core, SQLite & Winforms
Industry
Retail, Key Retail, Wholesale, Key accounts, Supermarkets, Catering, Cash van and logistics
Duration
6 Months
Team Size
7 specialists
Challenge
Sales representatives occasionally have to venture into areas with weak LTE signals. Hence, designing an offline mode posed a challenge, alongside the tasks of integrating with CRMs and implementing a reporting feature.
Solution
Utilizing proven technologies, a cohesive team, and an Agile management approach, we successfully delivered a robust product within a span of 6 months.
Impact
The application streamlined the merchandising and ordering process, freeing up more time for representatives to focus on presentations and communication with retailer organizations' staff. By addressing issues such as confusion over stock availability, actual prices, and discounts, our app contributed to a significant increase in sales, reaching up to 20% in certain areas.
Core features
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An up-to-date product catalog.
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CRM (Customer Relation Management).
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Products’ presentations media library.
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Convenient visit planning.
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The reports dashboard.
17 Meetings
with innovaTech specialists conducted during the discovery phase.
9 Hours
of calls to define the essential points of further development.
110 Hours
innovaTech specialists spent on the documentation development.
5 Weeks
spent on the discovery stage altogether.
Discovery stage
A client requested an application that should be able to track field workers performance, assist in customer-facing, and provide a set of digital presentation assets for everyday tasks, We offered them a digital tool to interconnect all stages of the sales process. As a result, we’ve created a mobile app that provides sales reps with all the needed information on each step of this workflow.
For example, quick access to the organization data during the call planing, goods catalog and presentation during the call, and an order form at the end of the visit.
We assigned a dedicated Business Analyst
Performed a detailed analysis during the discovery stage
Created about 10 presentations for online meetings with a customer
Spent about 100 hours on documentation
Development and testing
The tech stack was influenced by the devices already used by sales reps. The client owns +1200 (13-inch) Microsoft Surface PRO tablets and we had to develop a Windows 10 UWP app to cut the cost.
UWP applications harness the complete array of native features offered by Windows. Our developers dedicated their efforts to create a user-friendly interface that eliminates the necessity of interacting with the traditional Windows UI.
Back-end: 72% of devs choose SQLite over other databases
Front-end: 10+ popular languages can be used for UWP
IDE: #1 is Visual Studio - is used for UWP
Development tools: 785 tasks in Jira visible to the client & 20k+ people can use Jira simultaneously
+15 Weeks
spent by the development team on coding.
+120 Hours
of project manager's engagement.
+5 Weeks
QA team spent on thorough testing.
20 Weeks
duration of the development stage.
How we ensure visibility for the client
Access to the app’s demo version any time to check the status of the development
Weekly progress calls to discuss ongoing developments and milestones
Dedicated project and account managers to ensure plans are on the way
Conclusion
Our client has acknowledged a significant enhancement in the effectiveness of their sales force through the implementation of our new app. By incorporating the latest practices in sales force efficiency, we successfully delivered an ultimate solution customized to meet the specific business requirements of a prominent liquor beverages distributor.
The application empowers representatives to more effectively showcase products and guide colleagues on leveraging their advantages for improved sales. With an integrated organizer and constantly updated data, we have successfully increased the number of productive visits.
Jordan
Amman
King Hussein Business Park, Medical City Road - 11831